Top 5 Social Apps on Android in Kenya Q1 2022

In the first quarter of 2022, social apps on the Android platform in Kenya saw varied performance metrics. The top five social apps, according to Sensor Tower data, were TikTok, TikTok Lite - Save Data, Facebook Lite, Instagram, and Instagram Lite.

TikTok experienced a dynamic quarter in Kenya. Weekly downloads showed a significant upward trend, starting at around 81K at the beginning of January and peaking at approximately 209K in mid-March. Weekly revenue for the app fluctuated, peaking at around $11.7K at the end of January. Active users also saw an increase, reaching around 1.15M by mid-March.

TikTok Lite - Save Data had a more stable performance. Weekly downloads started at about 77K at the end of December 2021, fluctuated slightly, and peaked at around 87K in mid-March. The app's weekly active users saw a slight increase over the quarter, reaching approximately 1.32M by mid-March.

Facebook Lite maintained consistent download numbers throughout the quarter. Weekly downloads began at around 32K and increased steadily, peaking at approximately 67K by the end of March. The app's active user base also showed a steady rise, reaching around 2.14M by the end of March.

Instagram showed a moderate increase in weekly downloads, starting at around 60K at the end of December and peaking at approximately 48K by the end of March. The app's active users remained relatively stable, fluctuating around 1.8M throughout the quarter. Weekly revenue for Instagram was minimal, with the highest point being around $83 in late March.

Instagram Lite had a consistent download rate, starting at around 25K at the end of December and peaking at about 33K in mid-March. The app's active user count saw a gradual increase, reaching approximately 304K by mid-March.

These insights highlight the varying performances of top social apps on Android in Kenya during Q1 2022. For more detailed data and insights, visit Sensor Tower.